Top 5 free Digital Marketing courses on Udemy
Learn Digital Marketing for free with these amazing courses on Udemy.
A handy guide for all aspiring fellow digital marketers, students, and business owners looking to understand more about Digital Marketing and how it works.
Udemy was the ultimate blessing during the pandemic and continues to deliver great learning through a wide range of courses on varied topics. Here is a quick overview of the Top 5 rated free Digital marketing courses in 2022 that is absolutely free and worth your time!
Digital Marketing has really seen a boost in the past couple of years, and it is one of the fastest-growing segments in today’s digital world. There is a huge demand for digital marketing professionals and it continues to be a popular career choice for many!
Anyone with creativity and a good sense of adaptability can easily succeed in this field! Keeping up with trends is a must and tailoring your skills as per the client's needs goes a long way! These courses are the beginning of it all, to pave the way to a well-rounded and well-learned mind that can apply itself to a fast-paced field like digital marketing.
I would like to mention that most courses on Udemy have free and paid options to choose from. The content is the same for both options, and the only difference is, that the paid version gets you a certificate of completion and direct contact with the creator of the course in case you need to connect with them for any doubts or clarifications. So for those of you who love to learn as much as possible, this is the ultimate boon!
The following list comprises the top-rated 5 free Digital Marketing courses that one can take on Udemy. Entrepreneurs, Marketing Professionals, Branding Professionals, Sales Professionals, Freelancers, Online Marketing Enthusiasts, Students, etc. can explore the courses listed below to jumpstart their journey and move forward.
1. Free Digital Marketing Basics Course: Created by Sorav Jain
What you will learn:
❖ Basics of Digital Marketing
❖ Hand-on approach to running paid ads
❖ Understanding email marketing and landing pages.
❖ Understanding social media strategies using case-studies
❖ How to grow your Instagram Followers
❖ How to use Whatsapp for business
❖ How to generate organic leads on social media
This is a great course if you are looking at starting from the basics and building your knowledge and skill to understand how each platform works and what are the different tools and marketing mediums you can use to get started on this journey.
2. SMstudy® Digital Marketing Associate certification Course- Created by SMstudy Certifications
What you will learn:
❖ The course includes all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
❖ This includes activities related to creating and managing effective websites and mobile apps as well as promoting a company’s products and brand through various online channels that help meet Marketing objectives.
❖ Some of the tools pertaining to Digital Marketing include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Email Marketing.
❖ This Aspect also demonstrates how an effective Digital Marketing Strategy can act as a force multiplier for the other Sales and Marketing Aspects.
An extremely informative course. It explains Sales and Marketing concepts through a practical, process-oriented approach. The course defines Digital Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs.
Upon completion of this course, students can get a free ‘SMstudy® Certified Digital Marketing Associate’ certification
3. Digital Marketing Fundamentals with Live Projects — Created by Sangeeta Kumar
What you will learn:
❖ Understand different channels of digital marketing.
❖ Integrate components and channels of digital marketing in your overall marketing strategy.
❖ Learn how to track and calculate return on investment.
❖ Have the ability to create online marketing plans.
This course introduces concepts of Digital Marketing. It provides formats, hands-on experience, and worksheets to create digital marketing strategies in consonance with business objectives.
It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business.
4. Online Digital Social Media Marketing & Sales Free Training — Created by Mark Timberlake
What you will learn:
❖ You will learn the difference between the Master Marketer and the Average Marketer.
❖ You will learn the core principles of marketing online.
❖ You will learn how the buyer journey works.
❖ You will understand what branding really is.
❖ You will learn how marketing campaigns work.
❖ And you will learn the importance of listening to your target audience.
In this course, you will learn how online marketing works. It will help you understand the buyer's journey — how the buyer thinks and how to sell to the buyer.
5. Digital Marketing 101: Complete Digital Marketing Course — Created by Indian Institute of Digital Education — IIDE
What you will learn:
❖ What is Digital Marketing and its importance
❖ Various components of Digital Marketing and their scope
❖ Fundamentals of SEM or Paid Advertising on Google
❖ Fundamentals of Search Engine Optimization (SEO)
❖ Promoting websites by increasing their visibility on search engine results pages,
❖ What keywords are, why they play a major role in PPC advertising, and how to use them,
❖ Tools for keyword research and planning,
❖ SEO essentials along with tools to find what your target audience is looking for online
❖ Basics of Social Media Marketing through Facebook and Instagram Ads
❖ Step by step approach to running Facebook or Instagram Ads
❖ The purpose and significance of Remarketing
❖ Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing
So there you go! Hopefully, this will be the stepping stone to your very successful career in digital marketing! Or it could be the drink that quenches your thirst to learn! Either way, I hope you found this helpful.
We would like to hear from you. Please let me know which of these courses you found most interesting and informative (in the comments below!) Any other recommendations about courses that offer great learning and practical experience are also welcome.